Objectives

The objective of this project was to design and develop a visually outstanding website with a modern and elegant look. The website needed to reflect a luxury brand identity and clearly communicate Macaw Global’s international presence. It also aimed to present all services in a clear, structured manner, helping users easily understand the company’s offerings and encouraging project inquiries.

Findings / Insights

During research, we identified key points to guide the website design:

• The website needed a high-end visual language to reflect Macaw Global’s luxury and global positioning.
• Users expected to quickly understand what the company does and its worldwide presence.
• Strong visuals and large typography were essential to communicate scale, craftsmanship, and quality.
• Clear and visible Call-to-Action buttons were required to drive project inquiries.
• Dark, elegant color sections helped improve brand presence and logo visibility.
• Larger headings and clean layouts improved readability and user flow.

Stakeholder Interviews

Q : What is the main goal of the website?

A : To create a premium digital presence that represents Macaw Global as a global leader in event and exhibition experiences.

Q : Who are the primary users of the website?

A : Global brands, marketing teams, event managers, and business decision-makers.

Q : What are the key expectations from the website?

A : A luxury-focused, modern, and mobile-friendly website that clearly explains services, showcases global work, and encourages client contact.

Requirements