Objectives
Redesign the Sobriety Press website to create a modern, user-friendly experience that improves lead generation and promotes its research and scholarly publishing products. Clearly communicate Srotasvini’s five integrated platforms and twelve customer success services, build credibility among higher education institutions, and encourage universities to book a Pre-Deployment Assessment or enquire about solutions.
Findings
The existing Sobriety Press website had several issues affecting usability and business goals:
- Website purpose and value proposition needed clearer communication.
- Product information and benefits were not clearly highlighted.
- Five platforms needed better visual presentation and differentiation.
- Twelve customer success services needed better organisation.
- Institution ownership benefits needed stronger emphasis.
- Pre-Deployment Assessment needed more visibility.
- Enquiry buttons and calls to action needed stronger priority.
- Visitors needed a clearer journey from exploring products to submitting enquiries.
Stakeholder Interviews
Q : What are the main goals of the Sobriety Press website?
A : To promote Sobriety Press's research and publishing solutions, improve brand visibility, and generate enquiries from higher education institutions.
Q : Who are the primary target audiences?
A : Universities, deemed and private universities, colleges, research centres, librarians, researchers, and institutional administrators.
Q : What products and solutions does Sobriety Press offer?
A : Five integrated platforms covering Research Explorer, Institutional Repository, Research Data Management, Journal Publishing, and Book Publishing.
Q : What makes Sobriety Press different from other providers?
A : Sobriety Press helps institutions own and manage their research and publishing infrastructure through an integrated ecosystem without vendor lock-in.
Q : What are the key business priorities?
A : Increase awareness of the platforms, promote publishing services, build trust with universities, and generate qualified business leads.
Q : What is the expected action from website visitors?
A : Explore the available solutions, enquire about publishing products, and book a Pre-Deployment Assessment to start a partnership.
Requirements
