Objectives

The objective of this project was to improve the user experience of the existing e-commerce pharmacy website. The focus was on simplifying navigation, improving mobile usability, enhancing visual consistency, and making key actions such as product search, prescription upload, and contact options easy to find. The redesign also aimed to improve SEO performance and increase user trust and engagement.

Findings

Issues identified in the old website

• Users had difficulty finding products and key features quickly
• The website lacked a cohesive visual style affecting trust and brand perception
• The site was not fully optimized for mobile and tablet users
• Product search, prescription upload, checkout, and contact options were hard to access
• Minimal guidance and interaction points reduced user engagement and repeat visits

Stakeholder Interviews

Q: What are the main goals of the website redesign?

A: To improve usability, enhance the e-commerce experience, increase online orders and inquiries, implement a consistent design system, and make the site mobile-friendly.

Q: Who are the primary and secondary users?

A: Primary users are customers in Qatar ordering medicines and wellness products online. Secondary users include caregivers and family members placing orders on behalf of others.

Q: What issues do you see on the current site?

A: Unclear navigation, inconsistent design and branding, poor mobile responsiveness, low conversion rates, and lack of trust-building elements.

Q: Are there any special features of the platform?

A: The platform is directly associated with the pharmacy, allowing users to order medicines and wellness products online and receive them promptly from the pharmacy itself.

Requirements