Objectives

The objective of this project was to design and develop an eCommerce platform dedicated to a women-focused community. The goal was to create a seamless shopping and business management experience for both customers and vendors. Special focus was given to designing separate user flows and interfaces for the client-facing eCommerce experience and the vendor dashboard, ensuring ease of use, clarity, and efficiency across both sections.

Findings / Insights

The platform is built specifically for a women-led community, which influenced the overall visual and emotional design direction. Pink was chosen as the primary color to reflect femininity, empowerment, and warmth, while maintaining consistency with the brand logo. The design aimed to feel welcoming, supportive, and modern, encouraging participation, trust, and long-term engagement from women entrepreneurs and customers alike.

Requirements