Objectives
The aim of this project was to transform the existing website into a modern, visually refined experience with enhanced usability. The focus was on refreshing the look and feel, improving visual clarity for easy content identification, and strengthening the overall user experience. The redesign emphasized clear navigation, a cleaner layout structure, and smoother interactions to make key actions more accessible and user-friendly across all devices.
Findings
The objective of this project was to enhance the overall user experience, usability, and visual design of the Wellcare Pharmacy e-commerce platform.
- Improve website navigation and product discoverability for seamless shopping.
- Enhance mobile and tablet usability for a consistent experience across devices.
- Modernize the overall look and feel to match the brand identity and colors.
- Create a standardized design system for UI components and interactions.
- Optimize key actions like product search, prescription upload, checkout, and contact forms.
- Ensure the platform adheres to UX best practices and e-commerce standards.
Stakeholder Interviews
Q: What are the main goals of the website redesign?
A: To improve usability, enhance the e-commerce experience, increase online orders and inquiries, implement a consistent design system, and make the site mobile-friendly.
Q: Who are the primary and secondary users?
A: Primary users are customers in Qatar ordering medicines and wellness products online. Secondary users include caregivers and family members placing orders on behalf of others.
Q: What issues do you see on the current site?
A: Unclear navigation, inconsistent design and branding, poor mobile responsiveness, low conversion rates, and lack of trust-building elements.
Q: Are there any special features of the platform?
A: The platform is directly associated with the pharmacy, allowing users to order medicines and wellness products online and receive them promptly from the pharmacy itself.
Requirements
